Chengda praises "ability and integrity, to Germany-based Shangxian energy, performance priority," the value proposition. On the virtue of understanding, honesty big that the integrity and pragmatic, hardworking and mind is most important. Understanding of the elite, sincere think thinking big, dare to play, good innovation, music education is most important. Chengda believe that performance is the sole criterion for evaluation of talent, adhere to the performance of the contribution were personnel appointments. For those who can not only achieved outstanding individual performance, but also to lead the team to create outstanding talent performance, general Cheng Cheng big push them to become leaders.